Most electrical contractors price by gut feel, and most leave real money on the table. A deliberate pricing strategy can lift margins without costing you work.
Move to flat-rate pricing
Flat-rate pricing protects your margins, removes the awkward hourly clock-watching, and gives customers certainty. It is the standard for a reason.
Present options
Good-better-best options let customers choose their level of investment and consistently raise average ticket.
Know your true costs
You cannot price profitably if you do not know your fully loaded hourly cost. Calculate it, then price for the margin you actually need.
Written by
Theodore Ochsen
Founder, Chameleon-CRM
Theodore is the founder of Chameleon-CRM. He writes from real experience running repair shops and thousands of hours building the software that helps service businesses dispatch smarter, retain customers, and grow.
Discussion(2)
- J
Jordan M.
May 30, 2026We tightened our dispatch zones after reading something similar and added almost a full extra call per tech per day. Wild how much was hiding in plain sight.
- A
Alicia R.
Jun 1, 2026The good-better-best estimate point is so true. Average ticket jumped once we stopped giving a single number.
